As UK businesses come under increasing pressure to maximise their potential overseas, this has highlighted just how lacking Britain is when it comes to languages skills.

Translating web and marketing content can be a tricky business.  But there are a number of things companies can do to reap the rewards.

It creates cost efficiencies, brand consistency and helps companies respond quickly to the market, but businesses must also be mindful when centralising their international marketing functions.

The lure of free machine translations can be strong when working to a tight budget or deadline. The obvious drawback of a poor-quality translation is often overlooked when all you need is to understand the gist of a document, however most users do not consider the technical side of what happens to the data that you put into translation machines.