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Follow the latest trends in international business, learn more about the managing your brand abroad and the technology available to help companies communicate globally via our blog.
In today’s business landscape, a company website is now firmly established as an important part of any brand strategy. It is rare to find a successful business who underestimates the selling power of their website. It is, however, much easier to find organisations missing out on a huge portion of the potential global market.
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Anyone who travels for business knows that time is money. And it always seems that no matter how much planning we do before we set off on our overseas trips, there is always something else to sort out while we’re there!
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With the increasing number of mobile apps on the market, the world is getting smaller. That is to say, more and more people are turning to their handheld devices such as smartphones, PDAs and portable tablets as a way to communicate, instead of via their PCs and desktop computers. Read more to see how this ties in with translation...
Translating marketing content can be a tricky business. But there are a number of things companies can do to reap the rewards. Sticking to short, simple sentences, establishing a glossary of terms and putting in place a thorough review process are just a few ways to make the process easier and more effective. That, and establishing a good working relationship with your translations partner. We’ve outlined a few pointers here...
