Translation and Localisation for Redcats
Industry: Fashion Clothing Company
Languages: French > English
Fashion is at the heart of Redcats, the company behind French catalogue clothing brand La Redoute.
Comtec supports the Redcats UK team in providing marketing translation for both their on-line and print catalogues. Quality, consistency and speed of delivery are crucial in ensuring effective support.
First, Comtec established an expert team of translators with specialist knowledge of the clothing sector. Next, a glossary of key terms was compiled from existing materials and reviewed with the client to ensure consistency across both print and on-line content. Finally, with translation underway aided by their advanced memory software, Comtec was able to deliver against tight turnaround times while maintaining the highest quality levels at all times.
Today, Comtec works closely with Redcats to provide on-going translation support.
Comtec’s in-house translator, Emma Hayesmoore, says this success is down to understanding the business needs of the client, working with expert translators and using advanced translation memory software.
“There can be a high amounts of repetition in these clothing brochures, so using translation memory software saves time and means significant cost benefits to the client.”
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