Key Steps in the Marketing Translation Process

Effective translation and localisation of marketing material can be the key to winning new business or breaking into a new market. To attract new customers globally, marketing communications need to be accurate, consistent and localised to the target market.

Comtec's professional linguists work in their mother tongue and have specialist knowledge in marketing translation together with a deep understanding of the local market.

How we work to ensure high quality marketing translation

The development of marketing content requires a thorough understanding of the product or service and the target audience in order to ensure the correct style and tone is used. Our Project Managers liaise with the client to complete a detailed brief and collect as much information as possible before proceeding. A sample can then be provided early on in the project for review. Where possible, Comtec can liaise directly with in-market reviewers to collect any feedback.

Key Steps in the marketing translation process

Comtec follows key steps to ensure that we deliver fast and effective translation and localisation of marketing material for our clients. Click on the diagram below to download as pdf

You may have documents for translation which have been created in an artwork package, such as InDesign or Quark. Comtec is also able to handle all formatting and typesetting requirements following translation. Click here for more information

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