Client: LTI Industry: Automotive Service: Translation and localisation of marketing material, press releases and other documentation including warranty guidelines, sales contracts and distribution agreements. Languages: Polish, Arabic, Portuguese, Spanish, Hebrew, German and Russian
Comtec helps LTI hail international business

The classic black cab is one of the most familiar (and often welcome) sights in cities across the UK and now Comtec is helping to ensure that this British icon will be equally visible in other parts of the world. When LTI, manufacturer of world-famous Black Cabs, decided to embark on an international sales drive, it chose Comtec as its language services partner. The Coventry-based manufacturer employs some 300 people at its Holyhead Road plant and dealerships and is looking to secure contracts in the massive European and Middle East markets.

Sophie Howe, Director of Comtec Translations, was delighted to work with such an internationally recognizable brand and was keen to support LTI's mission to adopt a more global approach: "When dealing in the export market, it is essential that firms communicate with clients in their native language or potential sales will undoubtedly be lost. Our role was to ensure that LTI's materials were technically accurate and appropriate for local markets."

Comtec's brief comprised: translation and localisation of marketing materials, press releases and other documentation, including warranty guidelines, sales contracts and distribution agreements. The chosen languages were: Polish, Arabic, Portuguese, Spanish, Hebrew, German and Russian.

For each market, Comtec carefully selected expert translators with the relevant experience in marketing localisation and the automotive sector. Tight turnaround times meant that robust project management was vital to ensure the smooth running of the translation process. Comtec provided regular status updates in order to maintain the high quality of translation work delivered and to ensure a successful outcome.

Maria Holmes, LTI's UK and international marketing manager, reflects on her decision to appoint Comtec: "It was vital to have a translation company on board so we could communicate directly with potential clients and Comtec was the right choice. In fact, they have proved to be so good, I am actually proud that I was the one who found and appointed them!"

www.lti.co.uk

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Companies that are proactive in their use of foreign languages can almost double their export sales.
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