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Setting up a foreign language landing page or micro site |
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Targeting new markets overseas? Have you considered setting up a foreign language micro site? Setting up a foreign language landing page or micro site can be a fast and effective way to target an international audience cost-effectively.
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Comtec comments on the importance of language skills for successful exporting in the Daily Telegraph. |
Trade month: will Britain overcome its linguistic trade barriers?
It's not easy for Britons but, as Richard Tyler explains, knowing another language helps trading abroad.
By Richard Tyler
Published: 4:44PM BST 12 Oct 2009
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A Meeting of Creative Minds |
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Sophie Howe, Director of Comtec Translations, and David Jones, Group Account Director at Cogent Elliott, have worked together on several high-profile marketing communicationss projects. In this article they talk about the processes involved in global creative project management and advise on how translations houses and creative agencies should work together.
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Did you know that businesses are three times more likely to buy when addressed in their native language? |
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Talking to potential customers in their own language can provide the critical edge in generating new leads via your website and driving international business.
From static HTML to database-driven sites, launching an effective multilingual website requires the expertise and resources to fully translate and localize the site in as many languages as required. Comtec has developed a three stage strategy for ensuring your website translation process runs as smoothly as possible and most importantly, to ensure your website delivers against broader business objectives.
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The business benefits of translating....what can SMEs do to fully optimise their overseas trade? |
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It is reported that every UK SME loses an average of 325,000 euros in business because they don't possess the language skills necessary to effectively trade overseas. Eleven percent of exporting European SMEs - which is 945,000 companies - may be losing business because of communication barriers. There could be significant gains to the whole EU economy if this is addressed, so what can SMEs do to fully optimise their overseas trade?
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