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Comtec comments on the importance of language skills for successful exporting in the Daily Telegraph.

Trade month: will Britain overcome its linguistic trade barriers?

It's not easy for Britons but, as Richard Tyler explains, knowing another language helps trading abroad.  
By Richard Tyler
Published: 4:44PM BST 12 Oct 2009

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Did you know that businesses are three times more likely to buy when addressed in their native language?

Talking to potential customers in their own language can provide the critical edge in generating new leads via your website and driving international business.

From static HTML to database-driven sites, launching an effective multilingual website requires the expertise and resources to fully translate and localize the site in as many languages as required. Comtec has developed a three stage strategy for ensuring your website translation process runs as smoothly as possible and most importantly, to ensure your website delivers against broader business objectives.

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The business benefits of translating....what can SMEs do to fully optimise their overseas trade?

It is reported that every UK SME loses an average of 325,000 euros in business because they don't possess the language skills necessary to effectively trade overseas. Eleven percent of exporting European SMEs - which is 945,000 companies  - may be losing business because of communication barriers. There could be significant gains to the whole EU economy if this is addressed, so what can SMEs do to fully optimise their overseas trade?

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Comtec explains hybrid propulsion to buyers in Hanover and telematics to people in Tabuk

One million words, eleven languages and 46,000 Land Rovers sold. How Comtec helped Land Rover on its way to boosting sales by 30 percent!

jag-landrover-logo

Land Rover is one of the UK's most successful companies. It is one of the country's biggest investors in R&D and the UK's main automotive exporter with sales growing by 30 percent in the last five years. Land Rover brands are desired by buyers around the globe. So what's the secret of that global success?

Part of the story, of course, is world-beating products embracing the latest technology. The other part of the success story is Land Rover's ability to explain those benefits to buyers around the world, in their own languages. From Milan to Moscow,  from Bangalore to Beijing. 

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Comtec provides translation for La Redoute print and on-line catalogue

October 2008:  When clothing specialist La Redoute UK needed accurate English descriptions of its products for both the company's website and catalogue, to avoid any unnecessary ‘faux pas' the firm recruited translation experts Comtec.

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