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Client: Hydratight
Industry: Oil and Gas; Engineering
Service: Technical and Marketing translation; Multi-lingual Desktop Publishing; Website Localisation
Languages: German, French, Italian, Russian, Brazilian Portuguese
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Translation Powers Hydratight's Global Ambitions
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Developing and manufacturing products for the oil, gas and power industries, leading engineering firm Hydratight realised that, to grow their business in this increasingly global sector, they needed to communicate with more clients internationally.
They recommended their marketing agency get in touch with Comtec, and work began on translating and localising Hydratight's website into six languages; French, German, Brazilian, Portuguese, Chinese and Spanish.
Comtec's first step was to select the appropriate translation team for each language, hand-picking mother-tongue translators with specialist knowledge of the industry's terminology and extensive experience in market localisation. Then Comtec began liaising with Hydratight's ‘local teams', agreeing a glossary of terms for each language and regularly sending sample text for review and approval.
Despite a timeframe of just six weeks, the project was completed without a hitch. This was down to a number of things. Having worked with Hydratight for years, Comtec already understood the business and had compiled a database of translations to draw on from previous projects. This ensured speed and consistency of translation, together with cost savings for the client.
Comtec's trusted relationship with Hydratight also contributed to the project's success. They were able to work in close collaboration with the company's local teams to approve translated content on a regular basis. "Each team took the time to agree terminology, check translations and feedback on everything," says Susan Lankfer, Comtec's Project Manager. "Like us, they wanted to be 100 per cent happy with the results."
www.hydratight.com
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