October 2008:  When clothing specialist La Redoute UK needed accurate English descriptions of its products for both the company's website and catalogue, to avoid any unnecessary ‘faux pas' the firm recruited translation experts Comtec.

La Redoute UK, which is part of Redcats UK, decided to hire Comtec to help with its busy workload and meet strict website deadlines. Comtec's experienced staff have now translated thousands of products for La Redoute UK's website www.laredoute.co.uk and print catalogue.

The company was so impressed by the speed and accuracy of Comtec's work on its Autumn Winter range that it has asked the firm to repeat the task for its Spring Summer website range.

La Redoute UK have been operating in the country for over ten years and Rebecca Smith, La Redoute UK's Head of e-commerce, said: "Our website is increasingly the first port of call for our UK customers and it is important the language reflects the particular idioms of British market which is very different from France.

"We have been very impressed with Comtec's work and their attention to detail," she added.

Sophie Howe, Director at Comtec, said the company was pleased to provide its service to the French fashion experts. "We were thrilled when La Redoute UK came to us for help and we are delighted that they are so pleased with our work. The last thing any company wants is to suffer as a result of an embarrassing cultural or language misunderstanding which is why it's always important to seek professional assistance. Hopefully our detailed product descriptions will make things clear for online customers and help to give La Redoute UK's sales a boost in the process," she said.

About Redcats UK

Redcats UK is a leading player in the UK home shopping market with a portfolio of three brands: La Redoute, Vertbaudet and Daxon. Redcats UK is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats Group generated 3.76 billion euros of sales in 2007 with 15 brands in 29 countries and a staff of around 22,000 associates. Sales are split between France (51.5%), USA (24.9%) and the rest of the world (23.6%). Redcats Group is a PPR Company.

Featured in: C&W Midlands Jan/Feb 09, Coventry Telegraph Oct 08, Warwickshire Telegraph Oct 08

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