Client: The Amtico Company
Industry: Manufacturing, Flooring Products
With International offices in France, Germany, Sweden, Australia and the USA, Amtico International provides innovative flooring products worldwide.
When the company decided to update sections of their foreign language websites last year, Comtec was called upon to undertake the project.
Before they could get started, however, they needed to replace their old content management system (CMS) which was becoming difficult to work with. Introducing Ektron, a CMS system with excellent multi-lingual handling capability, Comtec got to work on the 100,000-word project, translating and localising the content into French, German and Swedish.
Comtec’s first step was to select a team of translators and proofreaders for each language, all of whom had extensive experience in the area, and the technical expertise required to localise specialist marketing content into their mother tongue.
They then set about agreeing a glossary of terms with Amtico, later sending regular sample sections of text to their ‘local teams’ in each market, recording any corrections and comments, and updating the content.
"Website localisation always works better with the involvement and support of local teams," explains Comtec’s Managing Director, Sophie Howe. "They bring a unique and important insight into the cultural characteristics of each country, the consumer behaviour and the perception of the brand."
For Amtico’s European Marketing Manager, Sophia Mckain, the project's success came down to having a trusted relationship with Comtec, whose excellent project management skills proved invaluable. Ensuring there was ample time to check and approve text regularly with their local teams, Comtec's previous work with Amtico also meant they understood the business top to bottom.