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Client: Access Advertising
Industry: Integrated Marketing Agency
Service: Marketing Translation and Localisation, Multilingual Desktop Publishing
Languages: French, German, Spanish, Italian, Japanese and Chinese
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| City guides in six languages to promote Liverpool, European City of Culture 2008. |
The Client
Access Advertising is a leading North West integrated marketing agency providing advertising, design, marketing and digital services. Working with both the public and private sector, Access Advertising requires a high quality, fast and effective translation service to meet their clients' needs.
The Task
Access Advertising was selected by Merseyside Partnership to develop promotional material supporting Liverpool's status as the European City of Culture 2008. As part of this, a range of tourist guides were developed featuring the city's varied musical, cultural, maritime and sporting attractions.
Comtec Translations then worked with Access Advertising to translate and localise the guides into a range of languages including French, German, Spanish, Italian, Japanese and Chinese. This was initially completed in 2004 with additional updated visitor guides translated in 2008.
Comtec provided:
- Expert translators with the appropriate knowledge and experience in developing marketing materials for the leisure and tourism sector
- Fully localised translations to look and feel right in every language whilst maintaining the spirit and style of the original text
- Advanced desktop publishing (DTP) capabilities
- Latest translation memory software to consistency across multiple projects
- Quick turnaround times while maintaining high quality standards
- Rigorous project management to co-ordinate the translation and the DTP processes
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